VISUAL IDENTITY, WEBDESIGN, APP DESIGN, PRINT
Motosumo is a technology company in development. They have developed a censor-free technology that makes it possible to train intelligently without the use of expensive equipment, just the use of your smartphone.
The app can measure more training parameters that can enhance the training experience both individually but also in team context. Based on Fun, Intelligent and Social, Third Dot has the assignment to rebrand and developed Motosumo's new visual identity and deliver a brand new digital design across platforms.
With a vision of getting all fitness members to love fitness, Motosumo wanted to create a social community and activity, by giving the opportunity to create an intelligent insight into the training routine.
With a major focus on the app's technological composition, Third Dot helped the Motosumo team with a new communication strategy and a flexible visual profile, that could lift Motosumo's ambition to revolutionize the fitness industry.
In the process of developing Motosumo's platform we had a two-fold focus. On the identity and the digital design.
With a comprehensive concept based on the values 'Social, Fun and Intelligent' we built a new brand platform.
We designed a logo that, in it's form, not only conveyed Motosumo's first letter, but also visually reflected the pace of a heartbeat, when exercising. The logo provided the basis for a dynamic and exciting visual layout.
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